Wolf & Badger started in 2010 as a small boutique in London's Notting Hill showcasing emerging and sustainable brands to a local community of design lovers. Following its initial success and recognising the rapidly growing demand for ethically produced, made-to-last and creatively innovative collections from next-generation design talent, the founders – brothers Henry and George Graham – took the shop online as a way to further develop their innovative approach to fair retail and in response to demand for the concept from an increasingly international audience. Wolf & Badger continues to evolve and grow as now the leading platform for independent brands, with its online destination and stores in London, New York City and Los Angeles helping to better connect conscious consumers with ethical brands worldwide.
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