Modibodi was founded by Kristy Chong, an Australian mum of four on a mission. Kristy came up with the Modibodi concept while training for a marathon in 2011 and experiencing light incontinence. While out running one day, Kristy realised the main solution available to manage incontinence was disposable hygiene products, which are ugly, inconvenient, uncomfortable, often unreliable, and bad for the environment.
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